“Do I need glasses?” is a question you usually have to get an in-person eye test to answer. But today, online eye exam provider Opternative is coming out of stealth to get you a doctor’s prescription for glasses straight from your computer or phone. Opternative’s test takes five to ten minutes and costs around $35 — 75% less than in-person exams. With $1 million in funding, it plans to launch this summer.
“Doing eye testing day in and day out, I thought ‘there has to be a better way to do this'”, Dr Steven Lee tells me. The co-founder of Opternative graduated from optometry school in 2007 and has been practicing ever since. He realized that with advances in computers and phones, he could probably replace that clunky ‘What’s better? One or two’ machine.
In 2012, Dr. Lee met seven-time entrepreneur Aaron Dallek, and they started the Chicago-based Opternative. [Disclosure: A…
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